According to a new market research report published by Credence Research “Programmatic Advertising Market (Operating Device Type – Mobile and Desktop; Advertising Media Type – Digital Display, Mobile Display, Video, Social, Search and Television; Trading Platform Type –Real Time Buying (RTB), Private Marketplace Guaranteed, Automated Guaranteed and Unreserved Fixed-rate) Market – Growth, Future Prospects and Competitive Analysis, 2018 – 2026”, the global programmatic advertising market is set to expand with promising CAGR throughout the forecast period to cross US$ 90 Bn by 2026.
[Note: Our Free Complimentary Sample Report Accommodate a Brief Introduction To The Synopsis, TOC, List of Tables and Figures, Competitive Landscape and Geographic Segmentation, Innovation and Future Developments Based on Research Methodology are also Included]
The overall programmatic advertising market is expected to continue promising growth over the forecast period, primarily due to a significant rise in automation in the online advertising industry. More than half of Europe’s show ads are now programmatically traded. Programmatic advertising enables the organization’s access to ads based on target audience data and eliminates labor costs in the overall trading process. In the light of the functional benefits offered by the programmatic algorithm to reduce customer acquisition costs, advertising agencies have concentrated their efforts on this automated advertising technology.
The overall programmatic advertising market is segmented on the basis of the operating device type, the advertising media type and the trading platform. By type of operating system, programmatic mobile advertising is the market leader, accounting for more than 3/4 of the total market size. Growth in the segment is due to a continuous revolution in mobile advertising technology. Based on geography, the programmatic advertising market dominated by North America estimated more than 50 per cent of the overall market value generated worldwide.
Asia Pacific is predicted to have the highest growth rate in the years to come. The predicted growth will be largely driven by a large number of major players in the region investing heavily in programmatic mobile advertising. In 2017, for example, approximately 75% of the programmatic advertising investments credited by internet giants such as Baidu, Inc., Alibaba Group Holdings Ltd. and Tencent Holdings Ltd. are dedicated to programmatic mobile advertising.
Public and private marketplaces focus on their efficiency in collecting consumer data, providing value-added services such as content customization, and providing affordable placement. The General Data Protection Regulation (GDPR) does, however, influence all organizations to protect the digital security of consumers while operating targeted audience data. In addition, market growth for programmatic ads is driven by demand for personalized content on the basis of customer life events. According to a survey for digital advertisements in July 2017, 68 per cent of targeted audiences feel it is useful to get advertisements that are relevant to the right time and place. With such large competitive consumer demand, the programmatic advertising market has been projected to see huge growth throughout the forecast period.
In addition, barriers to understanding trading options, bidding, and optimization are now being addressed through smart automated programming platforms. Unified automated trading platform provides consumers with an opportunity to act on real-time trading decisions. Considering the significant benefits, including simplicity, of the overall advertising process, programmatic advertising expected to provide traction for several smaller brands for advertising purposes.