According to the latest report published by Credence Research, Inc. “Global Plus Size Women’s Clothing Market – Growth, Future Prospects and Competitive Analysis, 2018-2026,” the market was valued at US$ 165.2 Bn in 2017, expected to grow at the CAGR of 4.4% from 2018 to 2026.
Asia Pacific Dominated The Plus Size Women’s Clothing Market And Expected To Display Similar Trend In The Coming Years
Plus the size of women’s clothing is the fastest growing segment of women’s clothing. Several brands, such as JC Penny, focus on offering plus-size clothing in order to meet the needs of consumers. For example, in 2016, the company launched its new Boutique + brand for women with a larger size in the U.S. Obesity is a global epidemic, with an increasing number of obese and overweight women resulting in an increasing demand for plus-size clothing. Women are asking for clothing that would suit their body type and meet the latest fashion trends.
The global plus sized women apparel segmented into different product type such as tops, tees & t-shirts, dresses & jumpsuits, innerwear, trousers & jeans among others. Innerwear segment expected to witness the fastest growth during the forecast period. Unlike other apparel types, innerwear segment faces a major challenge, as it requires correct wires, special fabrics, hooks straps, etc. Companies such as JC Penny introduced bigger size innerwear under Boutique + and Ambriell in 2017.
Based on different age groups, the market is divided into less than 15 years, 15-24 years, 25-45 years, 46-60 years and more than 60 years. The age group category 25-45 years dominated the market and expected to show similar trends in the coming years. According to the World Health Organization, 1.9 billion people over 18 years of age are overweight in 2016. Changes in patterns of food consumption and preferences for packaged food have resulted in an increase in the number of people experiencing obesity. The fashion industry is keen to meet the demand of the overweight population and therefore focuses on the introduction of new types of clothing to meet their preferences. For instance, in 2018, Marks and Spencer replaced the term “plus size” with a flattering word “curve” in order to make it more appealing for the consumers.
Based on the distribution channel, the market segmented into online channels, hypermarkets and specialty stores, among others. Digital channel predicted to see the fastest growth in the forecast period. Brick and mortar stores also struggle to offer a wide range of plus size clothing, as the sale of such merchandise does not produce the expected revenue. Nevertheless, online retailers such as Missguided, Asos, Boohoo.com offer a wide range of options in the plus size category. In addition, companies often approach customers who are inclined to make online purchases by showing items on the most visited websites in order to attract more customer interest.
As far as the region is concerned, Asia Pacific has dominated the market and is expected to show similar trends. This is mainly due to the increase in the consumer base demanding plus size apparel similar to the smaller counterparts resulting from the growth of the market during the forecast period. Europe and North America were expected to see significant growth in the forecast period. In 2017 and 2016, adult obesity in U.S has increased in Massachusetts, Ohio, Rhode Island, and Oklahoma among others.
Sedentary lifestyle, genetic make-up, preference for processed and fast food are the factors behind obesity among women in North America and Europe. According to the World Health Organization in Europe, Southern European countries reported the highest rates of child obesity in 2018. Preference to sugary soft drinks and processed foods are factors that result in an increase in child obesity in Europe.
Some of the major players operating in the field of plus sized women’s apparel are Ralph Lauren Corporation, Hennes & Mauritz AB, Hanes Brand Inc. Philips Van Heusan Corporation, Asos Curve, Carmakoma, Mango Brand, Forever 21, Adrianna Papell, Eloquii, Torrid, Evans, Old Navy Plus, Monif C., American Rag, Ashley Stewart, City Chic, Fashion to Figure, Lucky Brand Plus, Lane Bryant, Pure Energy among others.
Key questions answered in this report:
- What are the current market trends in the plus size women’s clothing market and valuable opportunities for the players?
- Which is the most lucrative region for investment?
- What is the market size and trends in emerging markets?
- Which are the prime distribution channel for plus size women’s clothing across different geographies?
- Which are the major product types of plus size women’s clothing and their market sizes?