March 31, 2020

Natural and Organic Personal Care Market will be growing at a CAGR of 11.1% during the forecast period from 2018 to 2026

According to the latest report published by Credence Research, Inc. “Global Natural and Organic Personal Care Market – Growth, Future Prospects and Competitive Analysis, 2018-2026,” the global natural and organic market amounted to US$ 11,504.9 million in 2017, increasing to CAGR by 11.1 per cent from 2018 to 2026.

Market Insights

The global market for natural and organic personal care was pegged to US$ 11504.9 million in 2017, with CAGR growing by 11.1 per cent between 2018 and 2026 during the forecast period. Natural and organic personal care products contain certified organic ingredients and are essentially derived from natural ingredients and plant extracts. Various climatic conditions followed by shorter life cycles of organic and personal care products and dynamic attributes of personal care manufacturers to keep pace with growing market demand; manufacturers focus on the launch, marketing and presentation of innovative natural and personal care products that, in turn, are expected to boost market demand during the forecast period.

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The increase in the number of natural and organic personal care products containing herbal extracts and antioxidant properties is also fuelling the growth of this market. The market is projected to grow at a consistent rate due to an increase in shelf space and global retail stores. In addition, an increase in the number of aging females, followed by an increase in the purchasing power of women aged twenty-five and over, is also expected to boost demand for various anti-aging products, including moisturizers, creams and anti-hair fall products. However, due to the fluctuating price of raw materials, the cost-intensive process of product certification followed by labour-intensive production processes, these products are premium-priced and more expensive than synthetic personal care products, which, in turn, are expected to reduce the growth of the natural and organic personal care market during the forecast period.

The overall market for natural and organic personal care is segmented by product type, distribution channel and geography. In 2017, in terms of product type, the hair care segment dominated the global market for natural and organic personal care with a value-added share of around 30% and is projected to maintain its dominant position throughout the forecast period. Trend shows that manufacturers are focusing on the use of organic ingredients in hair care products, including coconut, marl, argan and almond, among others, due to increasing consumer awareness of the widespread use of harmful chemicals used in hair care products. This factor is expected to drive demand for hair care in the forecast period. Hypermarket / supermarket held the largest market share by distribution channel in 2017. Distribution through hypermarkets and supermarkets is a key success factor in the market for natural and organic personal care. Manufacturers are shifting from niche distribution channels to mainstream mass retailers, including hypermarkets and supermarkets, due to increasing consumer demand for natural and organic personal care products. Hypermarkets such as Target Brands, Inc. and Walmart Stores, Inc., followed by supermarkets including Safeway Inc. and Loblaw Companies Limited, focus on expanding their product portfolio and introducing innovative natural and organic personal care products into their current product portfolio. All of these factors are expected to boost demand for the hypermarket / supermarket segment during the forecast period.

By geography, North America held the largest share in the global natural and organic personal care market followed by Europe and Asia Pacific. Consumers’ expanding interest in wellness that includes self-care and nutrition is the prime factor augmenting the demand for this market. In addition, presence of large conglomerates in this region that includes Procter and Gamble and the Estée Lauder Companies Inc., among others is also acting as a driving factor in the growth of natural and organic personal care market in this region. In 2017, Asia Pacific was the fastest growing region owing to the increasing demand and consumption of natural and organic hair care and skin care products in India and China. In addition, smart phone penetration followed by ecommerce is also boosting the demand for this market as consumers in this region are more inclined towards buying personal care products via ecommerce by using their smart phones.                      

Key market players in the global natural and organic personal care market include Loreal SA, Kao Corporation, Kiehl’s, Jonhson and Jonhson Consumer Inc., The Hain Celestial Group, Natura Cosméticos S.A., Estée Lauder Companies Inc and Procter and Gamble among others.

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[Note: Our Free Complimentary Sample Report Accommodate a Brief Introduction To The Synopsis, TOC, List of Tables and Figures, Competitive Landscape and Geographic Segmentation, Innovation and Future Developments Based on Research Methodology are also Included]

Report Scope by Segments

By Product Type Segment

  • Skin Care
  • Hair Care
  • Oral Care
  • Cosmetics
  • Others (toiletries, deodorants, feminine hygiene products, etc.)

By Distribution Channel Segment

  • Hypermarket/Supermarket
  • Specialist Retailers
  • Drug Stores
  • Online Retailing
  • Direct Selling

By Geography Segment

  • North America (the U.S., Rest of North America)
  • Europe (U.K., Germany, France, Rest of Europe)
  • Asia Pacific (China, Japan, India, Rest of Asia Pacific)
  • Rest of World (Middle East & Africa (MEA), Latin America)

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