According to a new market research report issued by Credence Research, the market for mobile video optimization is set to grow by 8.5% during the forecast period.
The market for mobile video optimization is driven by the increasing development of the LTE network. The LTE network offers a wider bandwidth that encourages better and free mobile video use. The use of the LTE network along with the carrier aggregation and other complementary technologies enables the operator to enhance the network’s capacity to deliver higher levels of video traffic consumption.
The widespread adoption of mobile video optimization technology across content creators is further estimated to accelerate the growth of the market. Video content creators leverage mobile video optimization technologies to increase their customer base, scale-up monetization, and deliver better services to end-users. In addition, the emergence of OTT platforms and on-demand video services is also a major driver of the growth of the market.
The market for mobile video optimization is categorized as source optimization, network optimization and client or device optimization technologies. Source optimization accounted for a majority share of over 45 per cent in the market for mobile video optimization. The growth of the market is driven by large-scale adoption of solutions across content creators. In addition, the growing number of content creators and influencers on social media platforms is also driving the growth of the market. On the other hand, it is also estimated that network optimization will gain traction during the forecast period.
The market for mobile video optimization in the Asia Pacific is estimated to have increased significantly by more than 11.5% during the forecast period. The growing adoption of smartphones and tablets across the region is estimated to be the primary driver of market growth. In addition, increasing investment in network infrastructure development in the region is also a key driver of market growth.
The prominent vendors in the mobile video optimization market Akamai Technologies, Citrix Systems Inc, Allot Ltd, Flash Networks Ltd, Openwave Mobility, Nokia Corporation, Qwilt Inc, Vantrix Corporation, Telefonaktiebolaget LM Ericsson, and Virtual Graffiti Inc.