March 29, 2020

Marketing Analytics Software Market will be growing at a CAGR of 12.25% during the forecast period from 2018 to 2026

According to a new market research report published by Credence Research “Marketing Analytics Software Market – Growth, Future Prospects, and Competitive Analysis, 2018 – 2026”, the global market for Marketing Analytics Software accounted for a promising 12.25% CAGR over the forecast period from 2018 to 2026.

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Market Insights

The explosive growth of media, digital devices and software applications has provided unprecedented opportunities for organizations to collect data. Organizations are leveraging data to provide customers with added value, increase their satisfaction and enhance their experience and loyalty. Marketing analytics has come to play a central role in making data-driven marketing more efficient and effective. Marketing analysis involves collecting, managing and analyzing data to gain insight into marketing performance, maximize the effectiveness of marketing control tools and optimize the return on investment (ROI) of the organization. With almost half of the world’s population on the Internet, increasing connectivity has created a global shift in strategic thinking and positioning and has created a number of new approaches and opportunities. The ability to analyze consumer preferences, purchase patterns and other important criteria for determining the growth prospects of certain products or services makes marketing analytics software the key to successful returns in today’s highly competitive environment.

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Overall Marketing analytics software market is segmented on the basis of application, deployment model and end-users. Marketing analytics software market is commanded by social media marketing primarily due to advanced internet technology and growing trend of applications including blogs, RSS and social bookmarking. Social media marketing analyzes social media sites to surge visibility on the internet and promote services and products. North America was the leading market for marketing analytics software in 2017, credited higher adoption for data-driven practices. In 2017, 42% of organization in North America is planning to increase the budget for big data solutions, while 48% plan to allocate more spending towards business intelligence, real-time customer and business analytics. Asia Pacific region has started to catch-up with rapid pace. Data and analytics capabilities moving rapidly towards the Asia Pacific region, especially towards highly adoptive markets such as China and India.

The world has become animated about advanced analytics not only because of data size but also potential of impact is big. Although the industry is in transition stage and facing the inevitable challenges to realize large-scale benefits, it is growing with rapid technological development and proving its vitality across the several industrial verticals.

Key players of global marketing analytics software market include Adobe Systems Inc., Fair ISAAC Corporation, International Business Machines Corporation, Oracle Corporation, QLINK Technologies Inc., Experian PLC, Harte Hanks, Inc., Pegasystems Inc., SAS Institute Inc., Teradata Corporation, Microsoft Corporation, Mckinsey & Company, and others.

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 [Note: Our Free Complimentary Sample Report Accommodate a Brief Introduction To The Synopsis, TOC, List of Tables and Figures, Competitive Landscape and Geographic Segmentation, Innovation and Future Developments Based on Research Methodology are also Included]

Report Scope by Segments

By Application Type Segment

 • Social Media Marketing

 • Email Marketing

 • SEO Marketing

 • Pay Per Click (PPC) Marketing

 • Display Marketing

 • Video Marketing

 • Content Marketing

By Deployment Model Segment

 • On-premises

 • Hosted

 By End-user Segment

 • Retail

 • Banking, Financial Services & Insurance (BFSI)

 • Education

 • Healthcare

 • Manufacturing

 • Travel

 • Hospitality

By Geography Segment

  • North America (the U.S., Rest of North America)
  • Europe (U.K., Germany, France, Rest of Europe)
  • Asia Pacific (China, Japan, India, Rest of Asia Pacific)
  • Rest of World (Middle East & Africa (MEA), Latin America)

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