March 28, 2020
home fragrance

Home Fragrance market 2026 | Online channel segment is witnessing rapid growth

The report includes forecast and analysis for the Home Fragrance market on a global and regional level. The research gives important data of 2015, 2016 and 2017 along with a projection from 2018 to 2026 based on revenue. The study covers drivers and limitations of the Home Fragrance market along with the impact they have on the trade over the forecast period. Additionally, the report covers the study of possibilities available in the Home Fragrance market on a global level.

Leading Players:  3M Company, SC Johnson & Son, Inc., Air Esscentials, Givaudan S.A, Scent Air, Newell Brands, Bath & Body Works, Korona Candles S.A, Reckitt Benckiser, Procter & Gamble among others

Market Insight:

The global market accounted for US$ 6,691.4 Mn in 2017, expanding at a CAGR of 5.3% from 2018 to 2026.

Fragrance is considered a functional ingredient in home care products to mask unpleasant odors. Home fragrances are becoming an essential item in several households owing to their properties of creating a favorable environment at homes. These products are made with various types fragrances such as lavender, jasmine, eucalyptus and others that help to liven up the mood of the consumers, thereby creating a stress-free environment Growing demand for natural essential oils in home fragrance products is also resulting in the growing demand for home fragrance products. Rising discretionary income leading to the increasing inclination of consumers towards various types of home fragrance products is another factor responsible for the steady growth of the home fragrances market.

The online channel segment is witnessing rapid growth among consumers for purchasing home fragrance products. Online sales amounted to more than US$ 2.5 Trn in 2018, which is expected to cross the US$ 4.5 Trn market by the end of 2021. Round the clock availability, and fast turnaround time are some of features offered by online purchases that are particularly preferred by the millennials. The lucrative nature of the e-commerce industry has urged several manufacturers of home fragrances to operate online. 

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The report aims to present a study of Global Home Fragrance Market along with accurate segmentation of market by type, solution, application and five major geographical regions.

The report also tracks the major market functions including product launches, technological advancements, mergers & benefits, and the innovative market tactics opted by key market players. Along with strategically examining the key micro markets, the paper also focuses on industry-specific drivers, restraints, possibilities and challenges in the Home Fragrance market.

The objectives of this report are as follows:

-To present overview of the global Home Fragrance market

-To examine and forecast the global Home Fragrance market on the basis of types, explications, and applications
To present market size and forecast till 2026 for overall Home Fragrance market with respect to five major regions, namely; North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and South America (SAM), which are later sub-segmented over respective major countries

-To evaluate market dynamics effecting the market during the projection period i.e., drivers, barriers, opportunities, and coming trend

-To provide exhaustive PEST analysis for all five regions

-To profiles key Home Fragrance players influencing the industry along with their SWOT analysis and market policies

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Study methodology

The research methodology for Credence Research’s Home Fragrance market report utilizes a key of top-down and bottom-up research arrangements. Our initial focus on continuous market tracking, accurate fact-checking, data-triangulation, and multiple layers of quality control assures high-quality data that can be leveraged for actionable study insights.

Business segmentation

This report examines the Home Fragrance market by the following segments:

– Home Fragrance Market, by Application

– Home Fragrance Market, By Technology

– Home Fragrance Market, By Portability

– Home Fragrance Market, By Type of Systems

– Home Fragrance Market, By End Users

– Home Fragrance Market, By Price Segments

Geographic coverage and Report

This market research report covers the following geographic regions in great detail:






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Chapter 1 Preface
1.1 Report Scope and Description
1.1.1 Study Purpose
1.1.2 Target Audience
1.1.3 USP and Key Offerings
1.2 Research Scope
1.3 Research Methodology
1.3.1 Phase I – Secondary Research
1.3.2 Phase II – Primary Research
1.3.3 Approach Adopted
1.3.4 Top-Down Approach
1.3.5 Bottom-Up Approach
1.3.6 Phase III – Expert Panel Review
1.3.7 Assumptions
1.4 Market Segmentation

Chapter 2 Executive Summary
2.1 Market Snapshot: Global HF Market
2.1.1 Global HF Market Value, by Product Type, 2017 (US$ Mn)
2.1.2 Global HF Market Value, by Distribution Channel, 2017 (US$ Mn)
2.1.3 Global HF Market, by Aroma Type, 2017 (US$ Mn)
2.1.4 Global HF Market Value, by Geography, 2017 (US$ Mn)

Chapter 3 Market Dynamics
3.1 Introduction
3.2 Market Dynamics
3.2.1 Market Drivers Growing Middle Class Population in Emerging Nations Augmenting Market Growth of Home Fragrances Growing Pet Ownership Driving Market Demand for Home Fragrances
3.2.2 Market Restraints Inclusion of Harmful Chemicals in Home Fragrance Products Resulting in Market Slowdown Lack of Repeat Usage of Home Fragrance Products
3.2.3 Market Opportunity Smart Diffusers are Expected to Gain Traction in the Coming Years
3.3 Attractive Investment Proposition, by Geography, 2017
3.4 Competitive Analysis: Market Positioning of Key Players, 2017

Chapter 4 Global Home Fragrance (HF) Market, by Product Type

Chapter 5 Global Home Fragrance(HF) Market, by Distribution Channel

Chapter 6 Global Home Fragrance (HF) Market, by Aroma Type

Chapter 7 Global Home Fragrance (HF) Market, by Geography

Chapter 8 Company Profiles
8.1 The 3M Company
8.2 S.C. Johnson & Son, Inc.
8.3 Air Esscentials
8.4 Givaudan S.A.
8.5 ScentAir
8.6 Newell Brands
8.7 Bath & Body Works
8.8 Korona Candles S.A.
8.9 Reckitt Benckiser
8.10 Procter & Gamble

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About Us:

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