March 29, 2020

Gamification Market | Global Market expand with a CAGR of 23.4%

The global gamification market is estimated to expand with a CAGR of 23.4% from 2016 to 2023.

Gamification refers to the application of game mechanics and design techniques to different business processes in order to increase the overall productivity of employees. In the business context, gamification involves the integration of game mechanics into an internal business process, portal, website or marketing campaign, with a view to encouraging the active participation of employees/target audiences. The objective behind the implementation of gamification is to achieve deeper engagement with employees, partners and also consumers in order to achieve better results.

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The most important factor driving the adoption of gamification is the immense advantages offered by these solutions, which drive the overall productivity of the company. Active employee participation is typically achieved by using mechanics such as badges, leaderboards, achievement levels, score points and others. The concept behind the use of these mechanics is to develop a sense of healthy competition among employees, thereby driving a higher level of dedication. Apart from this, the market is strongly driven by an increasing shift towards digital advertising and Internet services worldwide.

Another major factor supporting the market growth is the rising efforts by the business organizations worldwide towards achieving high productivity. Business organizations are willing to invest in such solutions that can effectively enhance their internal processes as well as drive consumer engagement. Subsequently, growing competition among the business enterprise worldwide would significantly drive the gamification market growth. Nevertheless, low awareness among the end-users may restrict the market growth during the forecast period.

The overall gamification market is segmented by solution type, deployment model, application and vertical industry. The market is segmented into consumer-driven and enterprise-driven solutions on the basis of the type of solution. Based on the deployment models, the market is further segmented into cloud and on-premise gamification. Gamification applications considered within the scope include marketing, sales & support, education & training, human resources, research & product development and lifestyle. On the basis of industry verticals, the gamification market is further classified into banks, financial services & insurance (BFSI), entertainment, media & publishing, corporate enterprises (IT, ITeS, telecommunications, etc.), retail, education, healthcare and others.

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Competitive Insights:

The global gamification market is highly competitive in nature with market players focusing on developing innovative solutions for various applications. The overall market is still in its nascent stage with few adoption across different industry verticals. The market is currently consolidated in nature with few major players contributing to more than 50% of the total market revenue worldwide. Some of the leading players identified operating in the market include Microsoft Corporation,, Bunchball, Inc., Badgeville, Inc., SAP SE and others.

On the basis of application, the global gamification market is categorized into the following categories:

  • Marketing
  • Sales & Support
  • Education & Training
  • Human Resource
  • Research & Product Development
  • Lifestyle

On the basis of industry vertical, the gamification market is classified into the following categories:

  • Banks, Financial Services & Insurance (BFSI)
  • Entertainment
  • Media & Publishing
  • Corporate Enterprises (IT, ITeS, Telecom etc.)
  • Retail
  • Education
  • Healthcare
  • Others

On the basis of geography, the global gamification market is segmented as per the following regions and countries.

  • North America
    • U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • South Asia
    • Rest of Asia Pacific
  • Middle East & Africa (MEA)
    • GCC countries
    • South Africa
    • Rest of MEA
  • Latin America
    • Brazil
    • Rest of Latin America

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David Brown

David Brown

Experienced Market Research Analyst with a demonstrated history of working in the market research industry. Skilled in Secondary Market Research, Primary Market Research, Client Interfacing. - Identify, collect and organize data for use in research projects - Provide fundamental analysis for research projects - Review data to ensure its quality and integrity - Market estimates and forecast based on homegrown forecasting models - Identifying potential titles for syndicated research projects - Analyzing, estimating and forecasting various industry/market using various analysis tools and forecasting models - Conducting secondary research - Company profiling and analyzing competitive landscape - Report writing And Quality check

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