March 28, 2020
Digital Out-Of-Home

Digital Out-Of-Home Market growth drivers, opportunities and forecast analysis to 2027

The global digital-out-of-home market is set to grow by 14.0 per cent over the forecast period, starting from US$ 4.15 billion in 2018.

The global Digital Out-Of-Home market is driven mainly by increasing investment in the marketing and advertising of products and services. Changing the dynamics of consumer behaviour, these days, companies are looking for new ways to attract customers and increase their sales. Digital signage has gained pace in the marketing world, so there are a number of digital billboards set up across cities and highways that display product information. Moreover, with increasing digitization and increasing adoption of advanced devices, the Digital Out-Of-Home market is expected to see significant growth.

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Growing market competitiveness has enabled different companies to opt for new ways to market their products and increase the customer base. The implementation of business intelligence and investment in advanced technology contribute to this development. A large number of companies are investing in new infrastructure to provide space for Digital Out-Of-Home advertising. In addition, increasing investments in IoT, virtual reality and audio-visual advertising are also driving the growth of this market. However, stringent regulations and the volatility of the advertising budget, as well as the lack of actual and in-depth consumption data, are some of the factors limiting market growth during the forecast period.

On the basis of the application, the digital out-of-home market was led by outdoor applications with a market share of more than 70% in 2018. Increased implementation of road and street billboards is driven primarily by the growth of this market segment. However, indoor applications are also growing at a significant pace as many retail outlets, hotels and hospitals are using this medium to display significant content for the people visiting. In addition, the increased installation of LEDs and LCDs in these centres is also intended to provide information to people.

Based on geography, North America had the largest market share of more than 35% in 2018. The US being technologically advanced held the largest market share in the North American region, and is also projected to witness the fastest growth. However, Asia-Pacific is estimated to be the fastest-growing region on the global market, based on increasing digitization penetration and awareness of advanced advertising techniques. As emerging nations have a huge customer base and new technologies can help companies attract a large amount of sales revenue, this regional segment will have great potential in the coming years, growth drivers, opportunities and forecast analysis to 2027

Key questions answered in this report

  • What was the market size of digital out-of-home in 2018 and forecast up to 2027?
  • Which is the largest regional market for types of digital out-of-home medium?
  • What are the major trends followed in digital out-of-home market across different regions?
  • Who is the key digital out-of-home companies leading the market?
  • What are the key strategies adopted by the leading digital out-of-home companies in market?

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