April 4, 2020

Demand Side Platform (DSP) Software Market | Key Players are DoubleClick, MediaMath, Gravity4, Dataxu, Choozle, Inc., Rocket Fuel, Rubicon Project, etc.

According to a new market research report published by Credence, the global demand side platform (DSP) software market is set to grow by more than 25% over the forecast period from 2019 to 2027, starting from US$ 6.83 billion in 2018.

Market Insights

The global demand side platform (DSP) software market is strongly driven by an increasing digital market. Demand side platforms offer a variety of advantages, such as real-time bidding, easy management, and enhanced campaign reporting. These advantages make it easier for users to opt for this system and thus increase the rate of acceptance of the demand side platform across different industries. In addition, the media industry is growing rapidly, creating a demand for increasing and organizing data exchange accounts in the media industry through a single common interface. This is the main factor driving the growth of the market. However, the high cost of software solutions and the lack of technical experts are likely to restrict market growth during the forecast period.

Browse the full report at https://www.credenceresearch.com/report/demand-side-platform-dsp-software-market

Based on the deployment model, the demand-side software platform market is segmented into a cloud-based and on-site model. The on-premise model dominates the market as it is a traditional method of deployment. However, technological advances have enabled the development of cloud-based models that are increasingly being adopted around the globe. This segment is projected to grow by 25% in the CAGR during the forecast period. Based on the geography, North America dominated the global demand side platform software market by holding a market share of almost 35% of the total revenue generated. Factors such as the growing adoption of advanced advertising tools, enhanced use of digital advertising, and online buying and selling in this region, and digitalization are driving the demand side platform software market in this region. Asia-Pacific offers lucrative growth opportunities for local and international players operating on the demand side platform (DSP) software market. Factors such as huge population base, increasing penetration of digital technology, high investment opportunities are expected to contribute to the growth of demand side platform software market.

Some of the prominent players operating in the DoubleClick, MediaMath, Gravity4, Dataxu, Choozle, Inc., Rocket Fuel, Rubicon Project, Criteo, IgnitionOne Platform, ExactDrive, Amobee DSP, and AppNexus Console among others.

Credence Research is providing Free Sample Get it here: https://www.credenceresearch.com/sample-request/59763

Report Scope by Segments

By Deployment Model Segment

  • Cloud
  • On-premise

By Organization Size Segment

  • Small size business
  • Medium size business
  • Large enterprises

By Industry Verticals Segment

  • Consumer, retail and restaurants
  • BFSI
  • Media & entertainment
  • Travel and transportation
  • Government

By Application Segment

  • Financial Sector
  • Consumer or Industrial Products
  • Healthcare
  • Technology, Media, and Telecom
  • Transportation
  • Public Sector

By Geography Segment

  • North America (U.S., Rest of North America)
  • Europe (U.K., Germany, France, Rest of Europe)
  • Asia Pacific (China, Japan, India, Rest of Asia Pacific)
  • Rest of the World (Middle East & Africa, Latin America)

Credence Research is providing Free Sample Get it here: https://www.credenceresearch.com/sample-request/59763

 

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