March 29, 2020
Data Monetization

Data Monetization Market estimated US$ 1.80 Bn in 2018

According to a new market research report published by Credence Research, the overall data monetization market had registered a market value of US$ 1.80 billion in 2018 and is set to grow with a CAGR of 19.6 per cent during the forecast period.

Market Insights The generation of large volumes of unstructured data from various organisations, businesses and industry verticals is considered to be one of the key factors driving the data monetization market around the globe. Moreover, the ability of data monetization to use unstructured and raw data to provide useful and valuable insights to enable companies and organisations to make the right decisions on this information. Moreover, various companies associated with finance, telecom, and others are adopting data monetization to gain profits by providing valuable insights.

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[Note: Our Free Complimentary Sample Report Accommodate a Brief Introduction To The Synopsis, TOC, List of Tables and Figures, Competitive Landscape and Geographic Segmentation, Innovation and Future Developments Based on Research Methodology are also Included]

On the basis of industrial verticals, the data monetization market has been segmented as BFSI, telecommunications, consumer goods and retail, media and entertainment, government and defence, manufacturing, transport and logistics energy and utilities, health care, and others. The BFSI segment was the dominant segment in 2018 with a market share of more than 25.0 per cent and is expected to dominate the market during the forecast period. BFSI vertical generates a huge amount of data from ATMs, capital markets, insurance, bank transactions and other sources on a daily basis, to gain insights from these data, BFSI vertical companies are adopting data monetization to develop strategies to make profits from the information.

Asia-Pacific is expected to be the fastest growing region for the data monetization market during the forecast period. The continuous advancement of technology is considered to be a major driver of market growth in the region. The increasing use of the internet, cloud services and the increasing adoption of IoT devices generate an enormous amount of data, thus extracting important and usable information from these data the data monetization plays a vital role in the growth of the market. China is the largest market in the region in 2018 due to the increasing volume of data generated by IT & telecommunications companies, financial companies and manufacturing industries.


By Component Segment (2017–2027; US$ Bn)
By Data Type Segment (2017–2027; US$ Bn)
By Business Function Segment (2017–2027; US$ Bn)
By Deployment Segment (2017–2027; US$ Bn)
By Organization Size Segment (2017–2027; US$ Bn)
By Industry Vertical Segment (2017–2027; US$ Bn)
By Geography Segment (2017–2027; US$ Bn)

Some of the key players in the data monetization market are iConnectiva, Infosys Limited, Mahindra Comviva, 1010data, Accenture Plc, Adastra, ALC, Cisco Systems, Inc., Dawex Systems, Elevondata, Emu Analytics, Gemalto, Google LLC, IBM Corporation, and Monetize Solutions Inc.

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