According to a new market report published by Credence Research Inc “Custom T-Shirt Printing Market – Growth, Share, Opportunities, Competitive Analysis, and Forecast 2017 – 2025,” The custom t-shirt printing industry has staged a remarkable comeback post dismal market conditions prevalent during the economic crisis, when cash strapped consumer were finding it difficult to allocate funds to discretionary expenses like custom t-shirts. With economies showing stability, rising income for both consumers and businesses is expected to underpin custom t-shirt printing industry.
The global market for custom t-shirt printing is expected to see significant growth with growing household incomes worldwide and changing trends towards trendy apparel. Moreover, the rapid growth of e-tailing in fashion has had a positive impact on the apparel industry in general. The class of t-shirts, in particular custom-printed and built, showed higher acceptance for e-tailing. The global market for custom t-shirt printing is expected to grow by USD 10 billion to CAGR 6.3 per cent by 2025 over the 2017-2025 forecast period.
Depending on printing techniques, the custom t-shirt printing market is classified as screen printing, digital printing and plot printing. Screen printing has been the most favoured and dominant printing technique in the international custom t-shirt printing industry since 2016. The segment contributed more than 55% of total market sales in the same year. The dominance of on-screen printing methods is largely attributed to its long-term market presence.
Nevertheless, there is a trend towards digital printing in the industry. Because digital printing allows the printing of the art file directly on the fabric, the simplicity and quick turnaround make the technique more attractive. Digital printing technology is expected to experience the fastest growth as it is cheaper and rapidly gaining popularity among small and medium-sized custom t-shirt printing service providers.
Individual t-shirts are also a category focused on illustrations and artwork designs. Graphics was the most popular design category on the global custom t-shirt printing market. The trend continues and the segment is expected to remain dominant by 2025, rising at a comparatively faster rate than the artwork development segment.
On the other hand, the artwork design segment is also expected to see robust growth during the forecast period, largely supported by growing demand from corporate and non-governmental organizations that use custom print t-shirts as a promotional tool to reach their target audiences quickly and cost-effectively.
Asia Pacific was the world’s largest custom t-shirt printing market in 2016. In the same year, the region accounted for more than one quarter of global market revenues. The trend is continuing and the region is expected to maintain its leading position, offering healthy growth opportunities in emerging markets such as India. Growth opportunities in the area would be influenced by rapid growth in e-commerce and an increasing consumer awareness of fashion. The U.S. is the largest individual market for custom t-shirt printing in the world.
The overall custom T-shirt printing market is made up of a large number of players worldwide, making the overall market highly fragmented in nature. In fact, due to the presence of a high number of vendors on the market, the overall market has become highly competitive over time. The market is governed by Asia-Pacific, Europe and North America.
Therefore, the concentration of players can be seen mostly across these areas. Due to differing consumer trends across countries, businesses concentrate on adopting specific regional strategies to retain and broaden the broader consumer base. Custom T-shirt printing is highly fragmented with a large number of local players on each regional market.
Some major players in the global custom t-shirt printing market are CustomInk, LLC, Vista Group, Threadbird, Printful, Printaholic, InkGarden, CafePress, International Screen Printing and Embroidery, Touch and Print Pte. Ltd, Butter Prints, Thai T-shirt Factory, The Private Way, TMaker, Gecko, Transfer it, JollyPrints, CustomThreads and EL Print Pte Ltd.