March 31, 2020
Content Analytics

Content Analytics Market investigated in the latest research

The global content analytics market was valued at US$ 2.34 billion in 2018 and is set to grow with a CAGR of 21.5 per cent during the forecast period.

The global content analytics market is driven by a massive increase in business content and the growing use of advanced analytics along with competitive intelligence worldwide. The application of business analytics and business intelligence practices to digital content is known as content analysis. Content Analytics helps businesses to make important business decisions by providing enriched information. Increased risk and compliance management and the merging of text analytics with Big Data are some of the other key factors driving the market growth. Another important factor for the growth of the market is the wide adoption of content analytics in the industry. The transformation of all emerging economies towards digitization is another major driver of market growth. As a result, we foresee that the market will grow significantly during the forecast period.

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Based on the application, the market is segmented into text analytics, video analytics, speech recognition & language analyzers, clustering engines & categorizers and social media analytics. In 2018, the Text Analytics segment was dominant. The text analytics segment contributed around 27 per cent of the world market share of revenue in the same year. The segment is dominated by significant importance among organizations. Text analytics is widely used to obtain insights from massive unstructured data collected by organizations through contracts, patents, emails, messages, survey responses, and others. By adopting text analytics, prominent process organizations have become more productive and profitable. On the basis of all these factors, we presume that the segment continues to dominate throughout the forecast period.

Geographically, North America dominates the content analytics market, supported by Europe and the Asia Pacific, in 2018. North America contributed to the global revenue share of around 33% in the same year. The adoption of rapid technological advancement, together with the presence of major market players such as Oracle Corporation, Google, Inc. and others, are key factors in North America’s dominance. Extensive acceptance of digitization in developed countries such as the United States is another major factor in the region’s dominance. On the other hand, we estimate that Asia Pacific will grow with the fastest CAGR during the forecast period due to increasing digitization in emerging economies such as Indonesia, China, India and others.

Some of the major companies included in the report include Google Inc., Microsoft Corporation, IBM, SAS, SAP, Oracle Corporation, Adobe Systems, HPE, OpenText Corporation, Clarabridge, Inc. and Nice Systems, among others.

Key questions answered in this report

  • What was the market size of content analytics in 2018 and forecast up to 2027?
  • Which is the largest regional market for content analytics?
  • What are the major trends followed in overall content analytics across different regions?
  • Who are the key content analytics companies leading the market?
  • What are the key strategies adopted by the leading content analytics companies in the market?

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